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Case study

Discount Hardware Direct — One Hub for a Multi-Brand Manufacturer

  • Corporate Website
  • Web Design
  • Brand Presentation
8k/mo
Door units produced
3,000+
Customers worldwide
discounthardware.com
Live at
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The client

Discount Hardware Direct LLC is a Florida-based manufacturer and distributor of premium interior doors, door hardware, and custom home design solutions. Operating since 2015 from state-of-the-art facilities, the company produces over 8,000 door units per month and serves more than 3,000 customers worldwide. Their business runs through two distinct platforms — DoorBuyer.com for straightforward online door purchases, and Villar Home Designs, their premium trademarked brand for custom kitchens, cabinets, closets, and outdoor kitchens.

The challenge

A manufacturer with two retail brands and a wide product range faces a structural problem online: where does the parent company live, and how do visitors understand the relationship between everything it offers? Discount Hardware Direct needed a single corporate presence that could introduce the company’s manufacturing credentials, present the full product range clearly, and route visitors to the right brand — whether they were a homeowner shopping for a single door, a designer specifying custom cabinetry, or a trade buyer sourcing at volume. The site also had to communicate scale and quality: production capacity, sourcing standards, warranty, and delivery timelines are what turn interest into an enquiry in this industry.

What we built

We designed and developed the Discount Hardware Direct corporate site on WordPress with Elementor, giving the client a polished presentation layer they can maintain and expand themselves.

Key capabilities

What the platform delivers

Multi-brand architecture

A clear structure that positions Discount Hardware Direct as the manufacturer and routes visitors onward to DoorBuyer.com and Villar Home Designs without confusion.

Product & service showcase

Dedicated sections for interior doors, door hardware, kitchens and cabinets, and outdoor kitchens, each with its own detail page.

Credibility-first content flow

Production capacity, global material sourcing, 3–4 week lead times, and the 2-year warranty surfaced where they influence the decision.

Lead capture & contact

Enquiry paths, direct phone and email, business hours, and an embedded map for the Clermont, Florida facility.

Editable page building

An Elementor setup that lets the client’s team add products, services, and news without developer involvement.

Responsive design

A consistent experience across desktop, tablet, and mobile.

The result

Discount Hardware Direct now has a corporate presence that matches the scale of its operation: one place where the manufacturing story, the full product range, and both retail brands sit together in a way visitors can navigate in seconds. The site gives homeowners, designers, and trade buyers a clear route from first impression to enquiry — and gives the company a foundation it can grow as its brands expand.

  • WordPress
  • Elementor
  • Web design

Live project: discounthardware.com

Full-page screenshot of the Discount Hardware Direct corporate website

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