Case study
Luxury Flooring is one of the UK’s leading online destinations for wood flooring, trading since 2012 and serving more than 100,000 homes across the country. Their range spans engineered wood, solid wood, parquet, laminate, and luxury vinyl tiles — over 250 floors in stock, plus a full accessories catalog. With thousands of verified reviews and a 4.5-star Trustpilot rating, their reputation rests on making a premium product accessible, and the website had to do the same.
Flooring is a considered, high-value purchase that customers rarely make blind. Shoppers want to narrow hundreds of options down to a handful by room, style, colour, finish, thickness, plank width, and price — then see and feel the material before committing. On top of that, the store had to serve two very different audiences from one platform: homeowners buying a single room, and trade customers buying at volume with their own pricing. Getting someone from “I need a new floor” to a confident order meant removing every point of friction along the way.
We designed and developed the complete Luxury Flooring store on Magento, the platform built to handle deep catalogs and complex merchandising at scale.
Key capabilities
Multi-dimensional filtering across room, style, colour, finish, thickness, width, and price, so customers reach the right product in a few clicks instead of endless scrolling.
A dedicated flow letting customers order unlimited free samples delivered next day, turning undecided browsers into confident buyers.
Customers preview floors in their own space before ordering — one of the strongest conversion levers in the category.
Separate registration, login, and discount structure serving trade customers alongside retail from a single platform.
Sale, clearance, and bestseller sections, price-match messaging, and stock reservation, all surfaced where they influence the decision.
Integrated checkout with instalment finance options, meeting customers at the price points where flooring purchases stall.
Buying guides, installation guides, blog, and a customer photo gallery that build trust and pull in organic search traffic.
Clean category structure, semantic URLs, and technical SEO groundwork built for a competitive UK retail search market.
Luxury Flooring runs a store that carries a large, fast-moving catalog while keeping the buying journey simple: browse, filter, sample, order. The combination of granular product discovery, free samples, and in-room visualisation removes the uncertainty that normally stalls flooring purchases — supporting a business that now serves over 100,000 UK homes and maintains thousands of positive customer reviews.
Live project: luxuryflooring.co.uk
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