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Case study

Matis — A Full E-commerce Platform for a National Furniture Retailer

  • E-commerce Development
  • Web Design
  • SEO
32
Showrooms connected
Magento
Platform
matis.rs
Live at
Visit live project

The client

Matis is one of Serbia’s leading furniture retailers, with 32 showrooms across the country and a catalog spanning kitchens, living rooms, bedrooms, children’s rooms, hallways, office, and garden furniture — alongside curated Italian brands. Bringing an operation of that scale online meant building far more than a storefront: it required a complete e-commerce platform capable of handling a deep, constantly changing product range and connecting an established physical retail network to a growing online audience.

The challenge

A furniture catalog is one of the harder e-commerce categories to get right. Products come in dozens of categories and sub-categories, many with variants, sets, and configurable options; prices and outlet discounts change frequently; and customers expect to browse the full range as comfortably online as they would in a showroom. Matis needed a platform that could carry all of this at scale, stay fast and easy to navigate, present promotions and outlet items clearly, and tie the online experience back to their 32 physical stores — all while giving their own team the tools to manage it day to day.

What we built

We designed and developed the complete Matis website on Magento, the platform purpose-built for large, complex retail catalogs.

Key capabilities

What the platform delivers

Full e-commerce build

A scalable catalog architecture covering every furniture category and sub-category, with product variants, sets, and configurable options handled cleanly.

Design & UX

A clean, browsable interface that makes a very large range easy to explore, with category discovery, product galleries, wishlists, and cart/checkout flows.

Outlet & promotions

Dedicated outlet and sale sections that surface discounts clearly and drive conversions.

Store locator

A “find a store” experience connecting online browsing to all 32 showrooms across Serbia.

Content & blog

An integrated blog and catalog downloads to support content marketing and SEO.

SEO & performance

Search-optimized structure, clean URLs, and technical SEO groundwork to help Matis rank in a competitive retail market.

The result

Matis operates a comprehensive online presence that mirrors the breadth of its in-store range and connects a national showroom network to a modern e-commerce experience. Customers can browse the entire catalog, compare and save products, track outlet deals, and find their nearest showroom — while the Matis team manages a large, evolving inventory from a single platform built to scale with the business.

  • Magento
  • Web design
  • SEO

Live project: matis.rs

Full-page screenshot of the Matis furniture e-commerce homepage

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